Aritzia Inc. is a Canadian women's fashion brand founded in Vancouver, British Columbia, by Brian Hill in 1984. Aritzia operates various upscale retail stores across Canada and the United States. The company went public on October 3, 2016. Aritzia primarily sells in-house brands, such as Wilfred, Wilfred Free, Le Fou by Wilfred, TNA, Golden by TNA, Babaton, The Group by Babaton, 1 -01 Babaton, Sunday Best, and Community. In 2014, Aritzia introduced two handbag lines: SIXELEVEN and Auxiliary. Sto